CHBA Marketing Today – A Passion for Great Design

“Great design knows no limits—it can be applied to any type and size of home, large or small, single family, multi-storey, condos, new or existing.”

Penny Southam, ARIDO, IDC Registered Interior Designer and principal of Southam Design Inc, in Ottawa, has done them all during her illustrious career and has the awards to prove it. This includes a record sweep of seven wins at the 2008 Ottawa- Carleton Home Builders’ Association’s Annual Design awards.

Southam Design works with a number of Ottawa builders and renovators who bring their clients to her for detailed interior design and architecture. Many clients also come straight to her firm because of her well known reputation. Depending on the project, Penny will assemble the appropriate team of design experts from mechanical and structural engineers and at times turn to knowledgeable reps in order to ensure a successful build and a very satisfied client. “The right team always creates a win-win result,” says Penny.

The company is known for its high level of detail, the ability to think outside the box, and the passion, knowledge and creativity to always push the envelope—creating unique spaces tailored to each client. We asked Penny to share her thoughts: what makes for great design, and how does she achieve it?

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